IDSA (4)
| designBytes
04.05.2010
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Understanding the Creative Quotient: In BusinessWeek, Bruce Nussbaum, H/IDSA writes of a multi-disciplinary team’s innovation process. “[T]hey observed and empathized with the local culture, collaborated among themselves and with their partners, brainstormed to generate new options, iterated a few and chose the best one.” From this classic tale he extracts lessons for understanding and developing the creativity quotient (CQ) of an organization. Which “design” group is he writing about? Go here to find out: http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2010/03/what_is_your_cr.html.
designBytes
the electronic newsletter of the Industrial Designers Society of America (IDSA). Here's the latest design and design-related news we've collected from around the web.
nteraction designers have been sitting on the sidelines for far too much of the sustainability movement. That’s what Valerie Casey, IDSA told a SXSW audience earlier this month. After her talk, many in the IxD community inquired about what they could do to transform their own systems thinking. Casey has answered by launching a conversation aimed at providing principles and action items for interaction designers to begin implementing as they check in to the sustainability game and spot up along the triple bottom line:


